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Big Bay Town Park Introduce

🌲 Welcome to Big Bay Town Park: A Wisconsin Camping Treasure

For Wisconsin residents seeking the quintessential Northwoods escape, look no further than **Big Bay Town Park** on beautiful Madeline Island. Nestled within the Apostle Islands archipelago, this award-winning, 61-site campground is consistently celebrated as one of the most impressive natural areas in the state. Known for what visitors affectionately call "the best beach in northern Wisconsin," this town-operated park offers a pristine blend of stunning natural beauty, modern amenities, and access to a wealth of outdoor adventures. Whether you're a seasoned RVer, a traditional tent camper, or a family looking for a memorable lakeside retreat, Big Bay Town Park is a destination that delivers an authentic Lake Superior experience.

The park is a cornerstone of the Town of La Pointe, providing spectacular views and the only public access to the magnificent Big Bay Lagoon, which runs parallel to the beach. Visitors often praise the clean, updated facilities and the genuinely beautiful surroundings, making it a highly recommended spot for a Wisconsin getaway. It offers the perfect base camp for exploring Madeline Island and the surrounding Apostle Islands National Lakeshore.


🗺️ Location and Accessibility

Big Bay Town Park is situated on **Madeline Island**, the largest of the Apostle Islands. This geographical setting inherently offers an unmatched sense of escape and tranquility for visitors from mainland Wisconsin and beyond. To reach this serene destination, a short ferry ride from Bayfield, WI, to the town of La Pointe is required. The park itself is located approximately six miles from the ferry dock, making it easily accessible via car, bicycle, or moped, which are available to rent in town.

The physical location is:

La Pointe, WI 54850, USA

The park is strategically positioned to share a mile-plus-long stretch of sandy beach on the southern side of Lake Superior with the adjacent Big Bay State Park, offering extended exploration opportunities. Once on the island, clear signage guides visitors to the park entrance. It’s important to note that the island location contributes to the "off-the-grid" feel, as cell service can be limited, though complimentary Wi-Fi is available near the main office building for essential communication.


🛠️ Services Offered

Big Bay Town Park is dedicated to ensuring a comfortable and convenient stay for all campers. The facilities have been thoughtfully updated, featuring a range of essential and convenience services designed to enhance the outdoor experience. The park office operates during core hours, typically 8:00 AM to 4:00 PM, and provides an after-hours check-in system for late arrivals, with information posted clearly on the office door.

Core services available at the campground include:

  • 61 Total Campsites: A mix of sites catering to various camping styles.

  • 22 Electric Hookups: Available for RV and larger vehicle campers, often featuring 30 and 50 Amp service.

  • Six Remote Campsites: Tent-only sites located along the scenic Lagoon Ridge Trail for a more secluded experience.

  • Modern Comfort Station: Includes free Wi-Fi access, flush toilets, and pay showers. Note that showers are priced per minute.

  • Additional Flush Toilets: Two newer bathroom facilities are positioned in the campsite loops for added convenience.

  • Sanitary Dump Station: Convenient amenity for RV users.

  • Potable Water: Easily accessible at water spigots throughout the grounds.

  • Firewood for Purchase: Available on-site for campfires.

  • Camp Host: Though customer reviews indicate varied visibility, a host is designated to the campground.


🌟 Features and Highlights

The true appeal of Big Bay Town Park lies in its spectacular natural features and the recreational opportunities they provide. The park is a magnet for nature lovers and adventure seekers alike, offering experiences that distinguish it from other Wisconsin campgrounds.

Key highlights that draw visitors year after year:

  • Award-Winning Sandy Beach: A stunning, mile-long stretch of fine sand on Lake Superior, offering shallow entry water perfect for swimming, especially for children. It's renowned for its clean sand and ample space to spread out.

  • Boardwalk Access: A magnificent wooden boardwalk that makes it easy to access the sandy beach and runs down the side of the lake, offering scenic views and connecting to the nearby State Park.

  • Big Bay Lagoon: The only public access point to this picturesque lagoon, which is ideal for canoeing, kayaking, and paddleboarding in warmer, calmer waters compared to the open lake.

  • Rock and Agate Hunting: The beach is a popular spot for visitors to spend hours searching for unique rocks, including the sought-after Lake Superior agates.

  • Proximity to Big Bay State Park: Directly adjacent, the Town Park provides seamless access to the State Park's extensive hiking trails, picturesque sandstone bluffs, and additional natural areas for exploration.

  • Picnic Shelter and Playground: A new picnic shelter with a fireplace provides a great spot for gatherings, and a small playground is available for younger visitors.


📞 Contact Information

For reservations, inquiries about availability, or details on current operating conditions, potential campers are encouraged to contact the park directly. Reservations are strongly recommended, especially during the peak summer months of July and August.

Address:

La Pointe, WI 54850, USA

Phone:

(715) 747-3031

Mobile Phone:

+1 715-747-3031


✨ What is Worth Choosing Big Bay Town Park

Choosing Big Bay Town Park means selecting an unforgettable Wisconsin outdoor experience that balances wild beauty with necessary comforts. What truly sets this campground apart is its unique dual offering: **immediate, easy access to Lake Superior’s spectacular sandy beach** and the **secluded, calm waters of the Big Bay Lagoon**. The mile-long beach is unparalleled in Northern Wisconsin, providing an authentic "ocean-like" experience on the Great Lakes.

Moreover, the continuous commitment to maintaining and updating the facilities is evident. Updated comfort stations with flush toilets and pay showers, the addition of electric RV sites, and a convenient on-site dump station mean that campers don't have to completely rough it. The convenience of being able to explore the vast Big Bay State Park via the connecting boardwalk and trails, all while knowing your comfortable campsite is just a short walk away, adds tremendous value. For Wisconsin families and outdoor enthusiasts, Big Bay Town Park is more than just a place to pitch a tent—it's a premier gateway to the unique natural splendor of the Apostle Islands, offering a memorable and high-quality camping adventure.

Details

  • Highlights

  • Picnics
  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Wheelchair accessible restroom
  • Offerings

  • RV camping
  • RV electric hookup
  • RV water hookup
  • Activities

  • Hiking
  • Amenities

  • Barbecue grill
  • Picnic tables
  • Public restroom
  • Public shower
  • Restroom
  • Running water
  • Tent sites
  • Wi-Fi
  • Payments

  • Camping fee
  • Children

  • Good for kids
  • Kid-friendly hikes
  • Playground
  • Parking

  • Free parking lot
  • On-site parking
  • Pets

  • Dogs allowed

Location

WisconsinAshland County

Customer Reviews

4.0
360 reviews
B
Bao Yang
Aug 02, 2025

Camped there on site 28. The campgrounds are nice. There wasn't much for mosquitoes but lots of fly. Site 28 was right by the main office building. The sites there has its own parking spot. Office hours are open from 8-4. If you check in after hours they have a list of incoming campers listed on the office door. Bathroom does have quite a bit of bugs. The showers were a little on the down side. They do have one shower for family/wheelchair accessible. Showers are on the pricey side per min. During our 4 day stay there we didn't see the host at all.

S
Stephanie Rawlins
Jun 23, 2025

Beautiful beach! The sand was great and there was plenty of beach to spread out. The water was shallow for at least 20 feet which was super nice.

B
Brittni Dye
Jul 01, 2025

We camp here every year now with a group of friends and we always have the best experience. Love making memories in this wonderful place. Bathrooms are nice, camp hosts are super helpful and friendly, and the access to the beach just can't be beat. My favorite place to camp, by far.

B
Bye
Jun 13, 2025

Love this place. Dog friendly. Beautiful beach. The opportunity to rent a canoe was the highlight of the stop.

J
Jamie
Jul 13, 2024

We spent a lovely night in the beautiful campground, a little rain on our tent, but not too bad. Grab it yourself wood always available. Bathroom not too far and water nearby. The best part was the beach in the bay the next morning. It was gorgeous! Thankfully it was a very hot day, so the very cold Lake Superior water was refreshing.

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